Spencer Jin
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Global Communications Portfolio

Global Communications & Multimedia Specialist

From city branding to global brand storytelling.

I help transform cities, cultures, industries, and brands into stories global audiences can understand, watch, and engage with.

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8+Years in international communications
6M+Hangzhoufeel global audience
2M+Hangzhou, China global audience
4Global social platforms
1M+Asian Games overseas reach
TEM-8English proficiency

Selected Recognition

Credibility across journalism, city branding, and global video.

01First Prize, Hangzhou Journalism Awards, 2019
02Third Prize, Zhejiang Golden Dove Award for International Communication, 2020
03First Prize, Hangzhou Annual Innovative Major Theme Reporting — International Communication Works, 2023
04Second Prize, Beautiful Zhejiang International Short Video Competition, 2022
05Excellent Planning Award, Third Eye on China International Short Video Competition, 2021

Selected Projects

Global-facing work across city brands, events, video, and digital content.

A compact portfolio of communications work designed to show strategy, execution, and measurable reach.

Hangzhoufeel Global Social Media Matrix project visual
City Branding / Global Social Media

Hangzhoufeel Global Social Media Matrix

Long-term operation of Hangzhou’s official overseas communication matrix across Facebook, Instagram, X, and YouTube.

Contribution
Content strategy, bilingual content production, video creation, publishing operations, and performance reporting.
Impact
Scaled the matrix to more than 6 million global followers.
View InstagramView Facebook
More platforms:XYouTube
Selected Work:View Video Case
Hangzhou, China Global Tourism Campaign project visual
Tourism Marketing / Overseas Social Media

Hangzhou, China Global Tourism Campaign

An overseas integrated social media marketing project promoting Hangzhou’s tourism resources, lifestyle, cultural experiences, local food, intangible heritage, and travel services.

Contribution
Content planning, bilingual copywriting, photo and video production, platform distribution, and campaign reporting.
Impact
Built a global audience of more than 2 million followers.
View InstagramView Facebook
More platforms:XYouTube
Hangzhou Asian Games Overseas Media Matrix project visual
Major Event Communication

Hangzhou Asian Games Overseas Media Matrix

Supported the zero-to-one development of overseas media channels for the Hangzhou Asian Games.

Contribution
Content planning, on-site interviews, filming, video editing, publishing, and overseas social media operations during the Games.
Impact
Delivered million-level overseas reach during a high-visibility event cycle.
View InstagramView Facebook
More platforms:XYouTube
Foreigners in Hangzhou project visual
Cross-cultural Storytelling / Video

Foreigners in Hangzhou

A video storytelling series presenting Hangzhou through the perspectives of international residents.

Contribution
Story planning, guest communication, interviews, filming, editing, bilingual copywriting, and overseas distribution.
Impact
Strengthened international audience engagement through resident-led stories.
View Story 1View Story 2
Documentary / Industry Storytelling
CASE STUDY

Zhejiang Entrepreneurs Going Global

Challenge
Translate enterprise globalization, industrial innovation, and brand expansion into stories that international audiences can understand.
My Role
Research, interview framework development, field production, material organization, bilingual storytelling, and communication content creation.
Output
Documentary-style stories, interview materials, editorial content, and communication assets focused on Zhejiang enterprises going global.
View Video CaseView Editorial Work
Digital Content / AI Workflow
DIGITAL CASE

Interactive H5 & AI Digital Storytelling

Challenge
Turn cultural heritage and tourism content from static text-image-video formats into interactive digital experiences.
My Role
Content architecture, interaction logic, visual direction, copywriting, prompt design, and front-end implementation coordination using Figma, Codex, and ChatGPT.
Output
Interactive H5 / mini-program style digital experience, AI-assisted content workflow, and lightweight product prototype.
View Demo
Backup:Backup Demo

Capabilities

A communications generalist with full-stack content execution.

Global Communications Strategy

Builds narratives that translate local stories into globally legible positioning.

Overseas Social Media Operations

Plans, publishes, monitors, and reports across international social channels.

Bilingual Content Creation

Produces English and Chinese editorial, campaign, social, and video content.

Video Storytelling

Develops interview-led and documentary-style stories from planning to edit.

Cross-cultural Community Engagement

Connects international residents, creators, and city stories through events and content.

International Event Communication

Supports high-frequency content operations for major public-facing events.

KOL & Creator Partnerships

Supports creator communication, content co-creation, and campaign execution when it strengthens the core narrative.

AI-assisted Digital Content

Explores interactive H5, mini-program concepts, and assisted content workflows.

About

Built between journalism, city branding, and digital storytelling.

Spencer Jin is a bilingual international communications professional with 8+ years of experience in global storytelling, overseas social media operations, multimedia production, journalism, international events, community engagement, creator collaboration, and AI-assisted digital content. Starting as a bilingual journalist, she has grown into a full-stack communications practitioner working across content strategy, video, social media, communities, partnerships, and digital storytelling.